Professional photographer Jonas Borg has lived and worked all over the world – including in Singapore, Japan, the UK and USA. Now back in his home nation of Sweden, he has based his business in Stockholm. With more than 10 years’ experience as a full-time freelance photographer, he has worked with major international daily newspapers as well as many organisations and companies, including event and PR agencies.
Because of his background in photojournalism, Jonas’ style is often described as documentary. He says he always strives to find new angles and perspectives in his images. One of his most prestigious assignments was to photograph the wedding of the Swedish Crown Princess in 2010 – the same year Jonas began his collaboration with Panasonic, after which he became the first Ambassador for the LUMIX brand in Europe.