ROAD takes us on a journey into the hidden data that drives digital imaging through original film of a roadtrip through the USA and a soundscape created through orchestrated data compression. All the imagery was filmed on the Panasonic Lumix GH4 and the 12-35mm Panasonic X Lens. Over 70 hours of footage was shot and a 30 minute edit was created for various film festivals when it was toured in 2016. The project was conceived as a test bed for a new algorithm created by Nick Driftwood called ‘chromarithm’. This maps and interprets the data of clusters of pixels – containing information about chrominance, luminance and motion vectors from codec streams – and repurposes this data to power other systems. ROAD explores the potential of chromarithm to drive music and sound – literally enabling us to hear the landscapes shifting in front of us.